In 2019, Belgian expat Jonathan Roelandts set out to revolutionize home furnishing. In the bustling heart of Singapore, he established Flexisnug, a furniture rental brand that harmonizes Belgian craftsmanship with Singaporean innovation.

Jonathan's inspiration came from a simple yet profound realization: the conventional approach to acquiring and owning furniture often fell short in practicality and sustainability. Acknowledging the diverse short and long-term furniture needs of modern living, he envisioned a sustainable and flexible solution. Flexisnug offers individuals and families access to high-quality, contemporary furniture without the constraints of long-term ownership, adapting seamlessly to the ever-changing demands of today's lifestyles. 

As the founder of Soul & Tables, Jonathan collaborates with the brand to offer a collection of furniture that reflects the brand's commitment to quality and sustainability and addresses the diverse demands of the Singaporean market. This partnership ensures that Flexisnug's offerings are not only aesthetically pleasing but also environmentally responsible.

Sustainability is the cornerstone of Flexisnug's identity. Recognizing the urgent need to reduce the environmental impact of the furniture industry, the brand passionately adopted a circular economy model. The "rent, use, return, repeat" philosophy minimizes waste and allows Flexisnug to continuously update its collection with the latest trends and designs, all while treading lightly on the planet.

Today, Flexisnug stands as a testament to Jonathan Roelandts' vision. Flexisnug is more than a furniture rental brand; it’s a story of adaptability, sustainability, and the pursuit of a cozy, flexible home in the most convenient way possible. Flexisnug isn't just about providing furniture, it's about offering a lifestyle solution that meets the needs of modern living.